If you’ve lost any sleep wondering if People‘s pricey gamble paid off, you can now rest comfortably. The answer appears to be yes.

According to Women’s Wear Daily, the issue devoted to Brad Pitt and Angelina Jolie’s new twins was one of the magazine’s all-time best sellers. Here’s a quick look at the numbers:

• Approximately 2.6 million people paid for the opportunity to see Vivienne Marcheline and Knox Leon. People normally averages 1.5 million in weekly sales. (That number does not include the normal subscribers.)
• Although the issue has been on the shelves longer than normal, readers have had to pay $.50 more than normal to peruse the pictures.
• The website received 6 million unique visitors in a 24-hour period; it usually gets about 8.8 million a month.
• The spread was the 4th most-purchased in the magazine’s history. Only 9/11 and the deaths of Princess Diana and John F. Kennedy, Jr. sold more.

I guess some lucky charity will really benefit once Child #7 comes around…